INTRO

Duration: June 10, 2008 - July 3, 2008
Venue: National Art Museum of China (NAMOC)
Address: No.1 Wusi Street, Dongcheng District, Beijing

During the 2008 Beijing Olympic Games, the National Art Museum of China will present "SYNTHETIC TIMES – Media Art China 2008" in its current location at the center of Beijing. NAMOC is the only national art museum in China that is dedicated to research, presentation and promotion of modern and contemporary arts. "SYNTHETIC TIMES – Media Art China 2008", scheduled from June 10th to July 3rd, will be one of the most important cultural events leading up to the Olympic Games in Beijing.

The exhibition will occupy approximately 4500 square meters (48000 square feet) of the museum gallery space and an additional outdoor area of ca. 2000 square meters (22000 square feet). The internationally recognized Dutch architecture firm NOX/Lars Spuybroek will architecturally transform the entire first floor of the museum in response to the nature of the works on display. A full-color catalogue will be co-published by NAMOC and the MIT Press to accompany the opening (with international distribution). An online forum dedicated to the discourse of the respective exhibition themes and beyond will be created prior to the opening of the event. A pre-Exhibition symposium will be held in New York City in collaboration with MoMA (Museum of Modern Art) and other major cultural and educational institutions. The forum and the subsequent symposia will be moderated by a group of distinguished scholars and media arts professionals. Selected discussion essays will be included in the catalogue. Meanwhile, a number of satellite exhibition venues have been planed within the greater Beijing art community, engaging prominent galleries of the booming Beijing art scene. In addition, a number of special evening events during the opening days of the Exhibition are conceived to celebrate countries with significant contribution to the development of media art and culture.

Synthetic Times – Media Art China 2008 will showcase both established and emerging artists from approximately thirty countries, and over forty media art installation works will be on view along with performances, workshops, presentations and discussion panels. To complement the theme exhibitions, The Museum of Modern Art (MoMA) will contribute a special screening program consisting of seminal video art works. Ars Electronica is set to present the award winning Animation Festival while European Media Art Festival will bring in an edition of International Emerging Video Art. The Exhibition is envisaged as a landmark event in the history of contemporary Chinese art dedicated to embracing the most innovative artistic production and theorization to date, and aspiring to foster and advance new modes of thinking and novel ways of artistic engagement in an increasingly technologically immersed society and global cultural landscape, resonating with the leitmotifs of "Cultural Olympics" and "Hi-Tech Olympics" put forward by the 2008 Beijing Olympic Games.

Supported by the Chinese government, international cultural foundations as well as embassies from the participating countries, renowned museums and media art institutions worldwide will collaborate with NAMOC to produce the Exhibition and its related events.