Good news has arrived from Thailand's home appliance market—Midea Group has secured the No.1 position in both refrigerator and microwave categories, leading the market in both sales volume and value.

This remarkable achievement highlights Midea Group's deep understanding of Thai consumers and its long-standing commitment to localized operations in Southeast Asia.

01. Product Innovation Tailored to Local Lifestyles

In Thai households, Midea Group refrigerators have become a trusted choice thanks to their energy efficiency and larger storage capacity, while Midea Group microwaves are loved for their smart cooking modes and ease of use, bringing greater convenience to everyday cooking.

To adapt to Thailand's tropical climate, Midea Group refrigerators feature enhanced cooling performance and antibacterial freshness technology, ensuring longer-lasting food preservation.

Meanwhile, Midea Group's microwaves combine sleek design with precise temperature control, blending functionality and aesthetics perfectly.

Through these innovations, Midea Group continues to redefine what "Smart Living Made Easy" truly means for Thai families.

02. Localized Strategy Powers Sustainable Growth

For years, Midea Group has embraced its localization strategy in Thailand—integrating R&D, manufacturing, sales, and service within the local ecosystem.

By strengthening its nationwide retail and e-commerce networks, Midea Group ensures that consumers across the country, from Bangkok to Chiang Mai, can easily access its innovative products and trusted services.

03. Excellence in Innovation and Service

Beyond product leadership, Midea Group continues to set new standards for service quality.

Its comprehensive after-sales network and professional support teams deliver reliable, worry-free service at every step of the customer journey.

Looking ahead, Midea Group will further expand its footprint in Southeast Asia, staying true to its mission of innovation, user insight, and localized excellence—bringing smarter, greener, and more comfortable lifestyles to millions of families.